Using health behavior theory and a community-based approach, our lab focuses on the following:

  • Social psychological factors associated with health risk perceptions and behaviors

  • Developing community-driven strategies to reduce risk behavior

  • Vulnerable populations, with a focus on adolescents, American Indians/Alaska Natives, and those living in rural communities

  • Targeted health behavior interventions

  • Tobacco use and cessation

  • Vaccine hesitancy

  • The impact of marketing on risk perceptions